I’m a Shopify developer with 8+ years of front-end web development experience and deep knowledge of the ecommerce best practices that drive conversion.
Custom Shopify themes, built from scratch or adapted from a base theme, optimized for conversion on mobile and desktop.
Conversion-focused redesigns of the pages that matter most—the product, collection, or landing page you’re sending ad traffic to.
Theme and page tests run through Intelligems or Shopify Rollouts, with results shared via a dashboard and/or PDF report.
Concise, actionable audits for merchants who want expert direction, with in-house teams handling the design and development.
We start by understanding your store, your goals, and the friction points holding back your conversion rate.
I build a conversion rate optimization strategy tailored to your store—prioritizing the changes that will move the needle most.
I get to work bringing the strategy to life, with regular check-ins and progress updates. You approve each step before it goes live.
I deploy, test, and verify everything is working. Post-launch support is included to catch any issues that may arise.
I upgraded an existing storefront to Shopify 2.0 and developed a conversion rate optimization strategy using a limited asset library for the night guard brand enCore Guards.
I upgraded an existing Shopify theme and implemented a site-wide conversion rate optimization strategy based on best practices for the raw cacao brand Elements for Life.
I worked with the ad agency Mycelium Marketing to develop a custom, conversion-rate-optimized Shopify theme for the minimalist sandal brand Earth Runners.
I worked with the ad agency Mycelium Marketing to provide ongoing development and conversion rate optimization support to the luxury bath and spa pillow brand Badesofa.
I built an online shop, designed with a strong focus on conversion rate optimization and modern Shopify development best practices, for a medium-sized Italian bakery.
I developed an ecommerce strategy for a photographer, prioritizing cost efficiency and a quick site launch by utilizing existing hosting contracts.
Tell me about your store, your goals, and what’s holding you back. I’ll respond within one business day.